mulberry bayswater lock Never underestimate the power of accessories
Jordan Webb (Picture: Supplied)
If anyone knows style, it’s the staffers at The Outnet, Net A Porter’s sister site. Spend 15 minutes in the company’s reception and you’ll be treated to idea after idea about which items should be lining your wardrobe and how you should wear them.
Jordan Webb is a case in point. When I meet her, she’s wearing a Derek Lam crochet top that already gives a nod to the detailing on the runways right now and her bright yellow leather Jason Wu skirt is the perfect feminine alternative to the black styles dominating shop floors. Five minutes in and she’s already giving me tips. ‘The exposed zip and black panels at the back of the top give the colour a tough edge,’ and ‘the skirt looks just as good dressed up as it does down.’ I’m taking notes.
Webb joined The Outnet after working for the crme de la crme of the high street. ‘At Oasis, Whistles and Asos, my style was a mix of smart, stylish and practical,’ she explains. Since joining The Outnet’s PR department in 2011, her style has changed.
‘It’s much more refined and understated,’ she says as we shoot her in the company’s painfully chic HQ on top of Westfield White City in west London. ‘I can invest in designer items due to The Outnet’s accessible price points, so I can mix and match my outfits in a way I haven’t before.’
Drawing inspiration from street style star Miroslava Duma, Webb’s wardrobe is full of ‘luxe essentials and bold prints. I have quite the collection of embellished dresses for special occasions too.’
Launched in 2009, the outlet site has become a haven for women on the prowl for designer items they missed the first time round and timeless pieces at accessible prices. It is now home to more than 200 brands, ranging from Valentino and Stella McCartney to Alexander Wang, Mulberry and its own brand, Iris Ink.
It’s no suprise that Webb has the type of wardrobe most women would kill for and names a ‘Rick Owens leather jacket, Burberry trench coat, Wendy Nichol leather bucket bag and By Malene Birger silk trousers’ as her go to pieces.
Her days vary from travelling abroad for work ‘I’ve been to France, Germany, New York, Texas and Toronto in the past year’ to getting through a hectic schedule of press appointments but she doesn’t spend a lot of time thinking about what to wear.
‘I never plan my outfits because of the unpredictable weather,’ she says, ‘but when I’m based in the office, I tend to pair a simple, chic Chlo dress with heels.’ She relies on Alexander Wang dresses and Gianvito Rossi heels for cocktail dos. During fashion week, though, Webb’s look is a lot more considered. ‘I may style something differently to channel a look I’ve seen at a show the previous day,’ she says.
If you want to breathe new life into your wardrobe, Webb recommends looking beyond clothes. ‘No one should underestimate the power of accessories,’ she says. ‘I instantly feel more stylish and it’s a great way to inject colour into an outfit, particularly if, like me, you usually opt for more muted tones.’ Noted.